SMS Gateway
Cellular service providers who offer SMS also offer public SMS gateways, which allow you to compose and send messages from the service provider's web site. A number of independently operated message gateways also exist on the Internet. Some gateways have more features than others. A few let you compose messages to more than one recipient, create group lists, manage messages, and send pre-set or customized replies.
By using a public gateway you can send a message to a device on another network, and friends or business associates without SMS-equipped phones or pagers can send messages to you. If you don't have access to your e-mail account, or an SMS-equipped phone, a public gateway (available from any computer with Internet access) is a convenient way keep in contact.
Wire2Air SMS Gateway can manage simultaneous connections to one or more SMSCs, supporting the major SMSC protocols, including SMPP, UCP/EMI, CIMD2, and/or HTTP. Wire2Air SMS Gateway handles the low level protocol details, and makes it easy to switch between different providers, as well as making it easy to add additional connections for situations where it is advantageous to route messages for different countries via different providers.
2-Way Interactive SMS Application- Wire2Air SMS Gateway is a great tool for enabling rapid development of interactive SMS applications and services. When Wire2Air SMS Gateway receives an SMS message, it can be configured to dispatch that message to a script running on an HTTP server, to a local executable program, or local script or batch file. This provides a simple way to get received messages into an application, so that the application can perform custom processing on the message. The application can generate a simple reply back to the received message, or perform more advanced application specific logic.
Supported Message Types
•Text Messages - single and multipart message encode and decode.
•Picture Messages - 72x28 pixel BMP, JPG, GIF, NGG, NLM, NOL, OTB support. Unicode message text bodies
•Operator Logo Messages - 72x14 pixel BMP, JPG GIF, NGG, NLM, NOL, OTB support. Support for custom MNC and MCC values, as well as single PDU optimization options
•CLI Icon Messages (Group Graphics) - 72x14 pixel BMP, JPG, GIF, NGG, NLM, NOL, OTB support
•Ring tone Messages - Multipart support for RTTTL, Imelody, and Nokia OTA formats.
•Flash Messages - Unicode support, blinking support
•GPRS/WAP- Polyphonic/Wallpaper/Screensavers/COD/GCD/DRM/J2ME/Video/ Themes
•Multipart Support
•Supports message payloads for phones with >160 character (TEXT) message capability
•Third party VASP HTTP Interface
•MMS
•Supported Protocols:
•SMPP
•HTTP
•SMTP
•CIMD2
http://www.wire2air.com/
Monday, December 7, 2009
SMS Gateway and Mobile Marketing
SMS Gateway and Mobile Marketing
The SMS Gateway is a carrier strength proprietary sms messaging platform and set of development tools that enables intelligent delivery and routing of SMS messages between multiple networks.
It acts as a bridge between carriers and mobile services providers residing on various and otherwise disconnected networks (for example the Internet and various wireless networks SMPP,CIMD).
The Wire2Air SMS Gateway is a messaging application and Internet server that exposes a set of API calls and HTTP interfaces and enables our partners and customers to quickly develop mobile messaging applications for their particular need and business.
Wire2Air SMS Gateway can manage simultaneous connections to one or more SMSCs, supporting the major SMSC protocols, including SMPP, UCP/EMI, CIMD2, and/or HTTP. Wire2Air SMS Gateway handles the low level protocol details, and makes it easy to switch between different providers, as well as making it easy to add additional connections for situations where it is advantageous to route messages for different countries via different providers.
Now you must be wondering about Mobile Marketing
Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.
www.wire2air.com
(sms gateway and mobile marketing solutions provider)
The SMS Gateway is a carrier strength proprietary sms messaging platform and set of development tools that enables intelligent delivery and routing of SMS messages between multiple networks.
It acts as a bridge between carriers and mobile services providers residing on various and otherwise disconnected networks (for example the Internet and various wireless networks SMPP,CIMD).
The Wire2Air SMS Gateway is a messaging application and Internet server that exposes a set of API calls and HTTP interfaces and enables our partners and customers to quickly develop mobile messaging applications for their particular need and business.
Wire2Air SMS Gateway can manage simultaneous connections to one or more SMSCs, supporting the major SMSC protocols, including SMPP, UCP/EMI, CIMD2, and/or HTTP. Wire2Air SMS Gateway handles the low level protocol details, and makes it easy to switch between different providers, as well as making it easy to add additional connections for situations where it is advantageous to route messages for different countries via different providers.
Now you must be wondering about Mobile Marketing
Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.
www.wire2air.com
(sms gateway and mobile marketing solutions provider)
Mobile Marketing Tactics
Mobile Marketing Tactics:
The Mobile Marketing Association (MMA) defines "mobile marketing" as "the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program."
The most common tactics to date include sweepstakes, instant win, polling/voting, picture messaging, WAP, text to buy, participation TV, trivia, alerts, coupons, text to screen, and mobile content promotions (ring tones, video, wallpapers). Each of these will deliver a different value and experience to your target consumer. Work with your mobile marketing partner to determine what's best for you to achieve your specific goals and objectives.
•Mobile is a unique medium, and campaigns should be developed and designed with that in mind. The mobile medium has its own unique set of interactions and learned behaviors. Leverage them in your executions.
•Don't just repurpose content from other media. Create experiences that are mobile specific.
•Experiment with the medium. Every medium should be treated as emerging, and this truly applies to mobile. See what works. Innovative ideas will generate buzz and PR for a brand while pushing the medium forward.
•Don't forget the user. Make it usable!
Your mobile marketing partner will not only help you define your tactics and ensure your approach to the consumer is sound but also help you define promotion flow; manage the database; procure a short code, if required; conduct testing; provide ongoing customer support and monitoring; and provide campaign reporting and analysis. Most important, however, your partner will help ensure your campaign follows industry rules and best practices to protect the consumer experience and consumer privacy.
Mobile Marketing VIA Mobile WEB:
Integrate Mobile web in your Text mobile marketing campaigns
These new mobile web users are expecting businesses to have mobile sites ready and waiting for them. In fact, a study by iCrossing shows that 84% people surveyed expect sites they visit frequently to have a mobile specific site.
The mobile web does not merely duplicate the traditional Web. Mobile website specially designed to provide an excellent user experience in a mobile environment.
Mobile web that download fast, provide short and concise textual content with no fluff, minimalistic visual content, and navigation that is straight to the point. Efficient and simple navigation is of particular importance so people can easily find short descriptions of, maps and directions, a toll-free phone for information and reservations, and an easy-to-use, basic booking engine.
More and more people are browsing the mobile Internet via their mobile devices and are being exposed to mobile ads. Mobile marketing allows taking advantage of a unique marketing and distribution medium where mobile services, marketing messages or applications are delivered via a very personal.
Why Mobile Web?
The U.S. leads the world with a 15.6 mobile web penetration and 40 million active mobile web users. The U.K. is second with 12.9 percent penetration, and Italy is third with 11.9 percent.
The mobile device is being used more and more to access the internet -- be it via mobile broadband, or wi-fi, now that more devices are being shipped with wireless connectivity capabilities. The reasons behind this trend are pretty obvious and certainly include:
• the ease-of-access the mobile phone has to offer, because it is always at hand,
• it's much more portable than a laptop, (yes even more portable than a net book),
• new devices have better hardware (e.g. larger screens), which make it feasible to render more websites on a mobile phone,
• browser vendors are now concentrating considerable effort in becoming established and dominating in the mobile market, so we have better mobile browsers,
• but also, it's mainly because of our growing need to be and stay online.
Our mobile web allows us to stay connected, even outside our home, even away from our PC, or in places where we need to fill our time and what better time-filler than the Internet itself?
Small businesses, such as hair salons to sports agencies are using mobile marketing campaigns to help draw in new customers. Because promoting via mobile browsing is less expensive than most other marketing efforts, a business should utilize the opportunity as much as possible. One of the best ways to reach out to potential customers is to make it easy for them to locate you on the go. It is very helpful to start by placing your address, phone number and hours of operation up on the mobileweb. It has attracted a lot of attention because of its increasing popularity and apparent potential.
One of the best ways to reach customers via a mobile marketing campaign is to make it easy for them to find you on the go. Start by getting your address, phone number and opening times up on the mobile Web.
www.wapframe.com
Mobile web developer and framer
The Mobile Marketing Association (MMA) defines "mobile marketing" as "the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program."
The most common tactics to date include sweepstakes, instant win, polling/voting, picture messaging, WAP, text to buy, participation TV, trivia, alerts, coupons, text to screen, and mobile content promotions (ring tones, video, wallpapers). Each of these will deliver a different value and experience to your target consumer. Work with your mobile marketing partner to determine what's best for you to achieve your specific goals and objectives.
•Mobile is a unique medium, and campaigns should be developed and designed with that in mind. The mobile medium has its own unique set of interactions and learned behaviors. Leverage them in your executions.
•Don't just repurpose content from other media. Create experiences that are mobile specific.
•Experiment with the medium. Every medium should be treated as emerging, and this truly applies to mobile. See what works. Innovative ideas will generate buzz and PR for a brand while pushing the medium forward.
•Don't forget the user. Make it usable!
Your mobile marketing partner will not only help you define your tactics and ensure your approach to the consumer is sound but also help you define promotion flow; manage the database; procure a short code, if required; conduct testing; provide ongoing customer support and monitoring; and provide campaign reporting and analysis. Most important, however, your partner will help ensure your campaign follows industry rules and best practices to protect the consumer experience and consumer privacy.
Mobile Marketing VIA Mobile WEB:
Integrate Mobile web in your Text mobile marketing campaigns
These new mobile web users are expecting businesses to have mobile sites ready and waiting for them. In fact, a study by iCrossing shows that 84% people surveyed expect sites they visit frequently to have a mobile specific site.
The mobile web does not merely duplicate the traditional Web. Mobile website specially designed to provide an excellent user experience in a mobile environment.
Mobile web that download fast, provide short and concise textual content with no fluff, minimalistic visual content, and navigation that is straight to the point. Efficient and simple navigation is of particular importance so people can easily find short descriptions of, maps and directions, a toll-free phone for information and reservations, and an easy-to-use, basic booking engine.
More and more people are browsing the mobile Internet via their mobile devices and are being exposed to mobile ads. Mobile marketing allows taking advantage of a unique marketing and distribution medium where mobile services, marketing messages or applications are delivered via a very personal.
Why Mobile Web?
The U.S. leads the world with a 15.6 mobile web penetration and 40 million active mobile web users. The U.K. is second with 12.9 percent penetration, and Italy is third with 11.9 percent.
The mobile device is being used more and more to access the internet -- be it via mobile broadband, or wi-fi, now that more devices are being shipped with wireless connectivity capabilities. The reasons behind this trend are pretty obvious and certainly include:
• the ease-of-access the mobile phone has to offer, because it is always at hand,
• it's much more portable than a laptop, (yes even more portable than a net book),
• new devices have better hardware (e.g. larger screens), which make it feasible to render more websites on a mobile phone,
• browser vendors are now concentrating considerable effort in becoming established and dominating in the mobile market, so we have better mobile browsers,
• but also, it's mainly because of our growing need to be and stay online.
Our mobile web allows us to stay connected, even outside our home, even away from our PC, or in places where we need to fill our time and what better time-filler than the Internet itself?
Small businesses, such as hair salons to sports agencies are using mobile marketing campaigns to help draw in new customers. Because promoting via mobile browsing is less expensive than most other marketing efforts, a business should utilize the opportunity as much as possible. One of the best ways to reach out to potential customers is to make it easy for them to locate you on the go. It is very helpful to start by placing your address, phone number and hours of operation up on the mobileweb. It has attracted a lot of attention because of its increasing popularity and apparent potential.
One of the best ways to reach customers via a mobile marketing campaign is to make it easy for them to find you on the go. Start by getting your address, phone number and opening times up on the mobile Web.
www.wapframe.com
Mobile web developer and framer
Generate revenue through Mobile Marketing
Generate revenue through mobile Marketing
Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.
Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Strother. "The mobile phone is a very personal device. People take it with them everywhere they go — especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.
The result: Mobile marketing can be more effective than other forms of marketing. Because mobile campaigns are highly targeted and opt-in, Gold said consumers typically redeem 5 to 20 percent of coupons delivered to their cell phones, compared to only 1 to 3 percent of coupons received through direct mail or e-mail.
Mobile marketing also helps e-tailers gather valuable data, such as cell phone numbers, on consumers who are interested in their products or services. "Once you get your customers to opt in (to receive an offer or alert via text message), you can capture them in your database and use that information later for loyalty marketing and customer retention," Gold said.
In addition, he said mobile marketing can help you generate buzz about your products or services. And your offers reach consumers while they're actively shopping or socializing — instead of when they're at home or at work.
campaigns can be quickly launched, however, sometimes within a day. More expensive campaigns take more time to launch but allow you to specify the sites where your ad will be displayed.
While it's not essential now for e-tailers to market directly to customers' cell phones, the practice is only going to grow, tailers learn about their customers' behavior, get a sense of what they will respond to and what will turn them off and then give mobile marketing a try. "If you don't," "chances are that, down the line, your competitors will."
Txtimpact Marketing provides Secure marketing and mobile solutions for the marketer of the 21st century. Txtimpact Marketing delivers best strategic mobile marketing solutions for companies pursuing state-of-the-art communication and interactive media initiatives.
TxtImpact employs a feature-rich, Web-based administrative tool to give businesses the ability to launch, manage and track their own mobile marketing campaigns. TxtImpact for Business features include:
Subscription Lists
Used to promote events, specials, coupons, etc to a subscription list. Subscribers are required to opt-in, and can choose to opt out (and opt back in) at any time.
Info on Demand
Allow users to receive marketing information on demand.
Voting/Polling
Users can vote for their favorite choice and view live results on their phone, webpage, or video screen.
Contests : Txt2Win
Users can text for a chance to win. Winners can be selected randomly (first N entries win, every Nth entry wins, Nth entry wins, selected at end) or manually.
Trivia
Used to create single or multiple question trivia campaigns. Assign points to each question and winners can be selected randomly (first N correct answers wins and selected at end) or manually.
Content Alerts
Allow content provider to push dynamic contents to users; such as stock alerts, Astro, Jokes, Weather update, traffic, Sports, News, etc. Integrate with XML services to feed data.
Developer API
Tap into our two-way SMS Developer API to quickly launch your own SMS marketing applications.
www.txtimpact.com
(SMS Gateway and mobile Marketing Solutions provider)
228 Park Avenue S
New York
Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.
Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Strother. "The mobile phone is a very personal device. People take it with them everywhere they go — especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.
The result: Mobile marketing can be more effective than other forms of marketing. Because mobile campaigns are highly targeted and opt-in, Gold said consumers typically redeem 5 to 20 percent of coupons delivered to their cell phones, compared to only 1 to 3 percent of coupons received through direct mail or e-mail.
Mobile marketing also helps e-tailers gather valuable data, such as cell phone numbers, on consumers who are interested in their products or services. "Once you get your customers to opt in (to receive an offer or alert via text message), you can capture them in your database and use that information later for loyalty marketing and customer retention," Gold said.
In addition, he said mobile marketing can help you generate buzz about your products or services. And your offers reach consumers while they're actively shopping or socializing — instead of when they're at home or at work.
campaigns can be quickly launched, however, sometimes within a day. More expensive campaigns take more time to launch but allow you to specify the sites where your ad will be displayed.
While it's not essential now for e-tailers to market directly to customers' cell phones, the practice is only going to grow, tailers learn about their customers' behavior, get a sense of what they will respond to and what will turn them off and then give mobile marketing a try. "If you don't," "chances are that, down the line, your competitors will."
Txtimpact Marketing provides Secure marketing and mobile solutions for the marketer of the 21st century. Txtimpact Marketing delivers best strategic mobile marketing solutions for companies pursuing state-of-the-art communication and interactive media initiatives.
TxtImpact employs a feature-rich, Web-based administrative tool to give businesses the ability to launch, manage and track their own mobile marketing campaigns. TxtImpact for Business features include:
Subscription Lists
Used to promote events, specials, coupons, etc to a subscription list. Subscribers are required to opt-in, and can choose to opt out (and opt back in) at any time.
Info on Demand
Allow users to receive marketing information on demand.
Voting/Polling
Users can vote for their favorite choice and view live results on their phone, webpage, or video screen.
Contests : Txt2Win
Users can text for a chance to win. Winners can be selected randomly (first N entries win, every Nth entry wins, Nth entry wins, selected at end) or manually.
Trivia
Used to create single or multiple question trivia campaigns. Assign points to each question and winners can be selected randomly (first N correct answers wins and selected at end) or manually.
Content Alerts
Allow content provider to push dynamic contents to users; such as stock alerts, Astro, Jokes, Weather update, traffic, Sports, News, etc. Integrate with XML services to feed data.
Developer API
Tap into our two-way SMS Developer API to quickly launch your own SMS marketing applications.
www.txtimpact.com
(SMS Gateway and mobile Marketing Solutions provider)
228 Park Avenue S
New York
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