SMS Gateway and Mobile Marketing

SMS Gateway and Mobile Marketing

The SMS Gateway is a carrier strength proprietary sms messaging platform and set of development tools that enables intelligent delivery and routing of SMS messages between multiple networks.

It acts as a bridge between carriers and mobile services providers residing on various and otherwise disconnected networks (for example the Internet and various wireless networks SMPP,CIMD).

The Wire2Air SMS Gateway is a messaging application and Internet server that exposes a set of API calls and HTTP interfaces and enables our partners and customers to quickly develop mobile messaging applications for their particular need and business.

Wire2Air SMS Gateway can manage simultaneous connections to one or more SMSCs, supporting the major SMSC protocols, including SMPP, UCP/EMI, CIMD2, and/or HTTP. Wire2Air SMS Gateway handles the low level protocol details, and makes it easy to switch between different providers, as well as making it easy to add additional connections for situations where it is advantageous to route messages for different countries via different providers.

Now you must be wondering about Mobile Marketing

Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.

www.wire2air.com
(sms gateway and mobile marketing solutions provider)