Generate revenue through Mobile Marketing

Generate revenue through mobile Marketing


Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business.
There are several forms of mobile marketing,. Opt-in SMS (Short Message Service) campaigns, in which a consumer provides a business with his or her cell phone number in exchange for special offers or alerts delivered via text message, is one option. For example, a cosmetics retailer on eBay may send SMS alerts to customers, reminding them when it's time to reorder and offering a 15 percent discount coupon if they buy now.
Ads designed specifically for mobile Web pages are another form of mobile marketing and can be used to drive traffic to your brick-and-mortar business. In a mobile Web campaign, a consumer using Google on a cell phone to locate athletic equipment may find among the search results an ad for a nearby sporting goods store. The consumer could click on the ad for more information or to call the store.
One reason why the mobile marketing trend is gaining traction is that its growth potential is enormous. There are currently over 2.8 billion mobile phone subscribers, The U.S. alone had some 233 million mobile phone subscribers as of December 2006-more than 76 percent of the population, During December 2006, some 18.7 billion SMS messages were sent in the U.S., an increase of 92 percent from a year earlier, CTIA reports. Globally, the mobile ad market will reach $9.5 billion in revenues by 2011, according, to a research with the U.S. market reaching $2.3 billion.
Though still primarily used by large corporations, mobile marketing is increasingly attracting interest from small e-tailers and retailers, said Strother. "The mobile phone is a very personal device. People take it with them everywhere they go — especially people 35 and under. So you can easily develop a one-to-one relationship with your customers through their mobile phones." Messages sent to a mobile phone are much more likely to be read than e-mail sent to a PC, which may get routed to a spam folder, Strother adds.
The result: Mobile marketing can be more effective than other forms of marketing. Because mobile campaigns are highly targeted and opt-in, Gold said consumers typically redeem 5 to 20 percent of coupons delivered to their cell phones, compared to only 1 to 3 percent of coupons received through direct mail or e-mail.
Mobile marketing also helps e-tailers gather valuable data, such as cell phone numbers, on consumers who are interested in their products or services. "Once you get your customers to opt in (to receive an offer or alert via text message), you can capture them in your database and use that information later for loyalty marketing and customer retention," Gold said.
In addition, he said mobile marketing can help you generate buzz about your products or services. And your offers reach consumers while they're actively shopping or socializing — instead of when they're at home or at work.
campaigns can be quickly launched, however, sometimes within a day. More expensive campaigns take more time to launch but allow you to specify the sites where your ad will be displayed.
While it's not essential now for e-tailers to market directly to customers' cell phones, the practice is only going to grow, tailers learn about their customers' behavior, get a sense of what they will respond to and what will turn them off and then give mobile marketing a try. "If you don't," "chances are that, down the line, your competitors will."

Txtimpact Marketing provides Secure marketing and mobile solutions for the marketer of the 21st century. Txtimpact Marketing delivers best strategic mobile marketing solutions for companies pursuing state-of-the-art communication and interactive media initiatives.
TxtImpact employs a feature-rich, Web-based administrative tool to give businesses the ability to launch, manage and track their own mobile marketing campaigns. TxtImpact for Business features include:
Subscription Lists
Used to promote events, specials, coupons, etc to a subscription list. Subscribers are required to opt-in, and can choose to opt out (and opt back in) at any time.
Info on Demand
Allow users to receive marketing information on demand.
Voting/Polling
Users can vote for their favorite choice and view live results on their phone, webpage, or video screen.
Contests : Txt2Win
Users can text for a chance to win. Winners can be selected randomly (first N entries win, every Nth entry wins, Nth entry wins, selected at end) or manually.
Trivia
Used to create single or multiple question trivia campaigns. Assign points to each question and winners can be selected randomly (first N correct answers wins and selected at end) or manually.
Content Alerts
Allow content provider to push dynamic contents to users; such as stock alerts, Astro, Jokes, Weather update, traffic, Sports, News, etc. Integrate with XML services to feed data.
Developer API
Tap into our two-way SMS Developer API to quickly launch your own SMS marketing applications.

www.txtimpact.com
(SMS Gateway and mobile Marketing Solutions provider)
228 Park Avenue S
New York